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  1. Televisions

Sony 77-inch Bravia 8 OLED 4K (2024)

9,2/10 (10 reviews)
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Sony TVs
  • Sony 77-inch Bravia 8 OLED 4K (2024) Main Image
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  • Sony 77-inch Bravia 8 OLED 4K (2024) visual Coolblue 1
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  • Sony 77-inch Bravia 8 OLED 4K (2024) top
  • Sony 77-inch Bravia 8 OLED 4K (2024) detail
  • Sony 77-inch Bravia 8 OLED 4K (2024) front
  • Sony 77-inch Bravia 8 OLED 4K (2024) detail
  • Sony 77-inch Bravia 8 OLED 4K (2024) front
  • Sony 77-inch Bravia 8 OLED 4K (2024) front
  • Sony 77-inch Bravia 8 OLED 4K (2024) front
  • Sony 77-inch Bravia 8 OLED 4K (2024) front
  • Sony 77-inch Bravia 8 OLED 4K (2024) front
  • Sony 77-inch Bravia 8 OLED 4K (2024) front
  • Sony 77-inch Bravia 8 OLED 4K (2024) back
  • Sony 77-inch Bravia 8 OLED 4K (2024) product in use
  • Sony 77-inch Bravia 8 OLED 4K (2024) product in use
  • Sony 77-inch Bravia 8 OLED 4K (2024) product in use
  • Sony 77-inch Bravia 8 OLED 4K (2024) product in use
  • Sony 77-inch Bravia 8 OLED 4K (2024) Main Image
  • Sony 77-inch Bravia 8 OLED 4K (2024) front
  • Sony 77-inch Bravia 8 OLED 4K (2024) front
  • Sony 77-inch Bravia 8 OLED 4K (2024) right side
  • Sony 77-inch Bravia 8 OLED 4K (2024) visual Coolblue 1
  • Sony 77-inch Bravia 8 OLED 4K (2024) visual Coolblue 2
  • Sony 77-inch Bravia 8 OLED 4K (2024) visual Coolblue 3
Choose this better TV with a stronger contrast and deeper black levels Choose this better TV with a stronger contrast and deeper black levels
Sony OLED A95L Better model
Thanks to the QD-OLED screen, black colors really look black and you can enjoy realistic images.
Choose your television: 77 inch | No soundbar
Temporarily sold out
Not available in this version

Choose your television

Screen size
Screen size
Bundle includes
Choose this better TV with a stronger contrast and deeper black levels Choose this better TV with a stronger contrast and deeper black levels
Sony OLED A95L Better model
Thanks to the QD-OLED screen, black colors really look black and you can enjoy realistic images.
Choose convenience
59,-
  • Including television mount
119,-
E
Product Information sheet
3.499,-
Less than 4 in stock, order now
E
Product Information sheet
3.499,-
Less than 4 in stock, order now
Choose convenience
59,-
  • Including television mount
119,-
    • Free delivery to just over the doorstep of your home Live in an apartment building and don't have an elevator? We deliver up to the 4th floor. We’ll deliver the appliance to just over your home's doorstep.
    • Pick up old product We’re happy to take your old appliance with us for free when it’s ready at the front door

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Image quality
  • Excellent
  • Very good
  • Excellent
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Refresh rate
  • 100 Hz
  • 100 Hz
  • 100 Hz
  • 100 Hz
  • 100 Hz
Screen type
  • OLED
  • LED-LCD
  • OLED
  • OLED
  • LED-LCD
Type local dimming
  • Self-emitting
  • Mini LED
  • Self-emitting
  • Self-emitting
  • Mini LED
View full comparison

Product information

Key specs

Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Image quality
Excellent
Smart platform
Google TV
Refresh rate
100 Hz
View all specifications

Pros and cons

According to our television expert
  • You can enjoy images with deep black levels and realistic colors thanks to the OLED screen.
  • The XR Contrast Booster enhances contrast and colors in bright areas of the image.
  • The Acoustic Surface Audio+ system and the subwoofer provide a full sound.
  • The TV doesn't have a swivel stand, so you can't rotate the screen in the desired viewing direction.
Read the complete expert review
Product Expert televisions

Description

On the Sony 77-inch Bravia 8 OLED 4K (2024), movies, series, and games look extra immersive. Thanks to the OLED screen, you can enjoy a strong contrast with deep black levels. Because each pixel lights up or dims individually, black parts of the picture are really black and light parts are extra bright. This allows the television to display all colors very precisely, which results in realistic images. The XR Contrast Booster boosts contrast and color in bright areas of the picture. This allows you to completely immerse yourself into an exciting movie. Thanks to the Acoustic Surface Audio+ system, the 5 speakers behind the screen vibrate along with the action on the screen. This makes it seem like the sound is coming from the screen. The bass sounds very deep because the built-in subwoofer provides a full sound.
On the Sony 77-inch Bravia 8 OLED 4K (2024), movies, series, and games look extra immersive. Thanks to the OLED screen, you can enjoy a strong contrast with deep black levels. Because each pixel lights up or dims individually, black parts of the picture are really black and light parts are extra bright. This allows the television to display all colors very precisely, which results in realistic images. The XR Contrast Booster boosts contrast and color in bright areas of the picture. This allows you to completely immerse yourself into an exciting movie. Thanks to the Acoustic Surface Audio+ system, the 5 speakers behind the screen vibrate along with the action on the screen. This makes it seem like the sound is coming from the screen. The bass sounds very deep because the built-in subwoofer provides a full sound.

Tips for using this product

Tips for using this product

Read our tips and find out all about how to set up your product and use it the right way.

View all support

Included by default

  • Manual (4.15 MB)
  • Quick start guide
  • Premium remote
  • Basic remote
  • Batteries (2x AAA)
  • Power cord
  • Leg stands

Included by default

  • Manual (4.15 MB)
  • Quick start guide
  • Premium remote
  • Basic remote
  • Batteries (2x AAA)
  • Power cord
  • Leg stands

Key specs

Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Image quality
Excellent
Smart platform
Google TV
Refresh rate
100 Hz
View all specifications

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Reviews

10 reviews
9,2/10 (10 reviews)

Rating

9 reviews with 5 stars

0 reviews with 4 stars

1 reviews with 3 stars

0 reviews with 2 stars

0 reviews with 1 star

Customer images

Most helpful reviews

Our expert review

Powerful contrast for a cinematic experience

  • Deep black levels with realistic colours
  • Strong contrast thanks to the XR Contrast Booster
  • Doris. televisie specialist.
  • 3 September 2024
  • Automatically translated from Dutch
9,6/10

A cinema experience at home!

  • Great image quality
  • Cinema experience at home
  • Steffiec
  • 16 July 2024
  • Automatically translated from Dutch
9,6/10

Top TV with good sound quality

  • Game mode
  • Google TV
  • Contrast can sometimes be better
  • Mbisschop
  • 27 July 2024
  • Automatically translated from Dutch
9,6/10

This TV is highly recommended

  • Image
  • Ease of use
  • Short power cord
  • Patrick
  • 10 October 2024
  • Automatically translated from Dutch
9,6/10

Best TV I've ever had

  • Bert
  • 26 September 2024
  • Automatically translated from Dutch
9,2/10

Great 4K TV with super image quality

  • Beautiful image quality
  • Quick navigation
  • Design choice regarding glass frame around pixels
  • Livello
  • 19 July 2024
  • Automatically translated from Dutch
9,6/10

Bravia 8 been waiting for a long time

  • Fast and smooth
  • Easy to set up
  • The 2-foot soundbar does not fit because of this
  • Jeroen
  • 24 October 2024
  • Automatically translated from Dutch
9,2/10

Beautiful picture, nice design, real value for money.

  • Design
  • Build quality
  • Sound
  • Michael
  • 3 October 2024
  • Automatically translated from Dutch
9,2/10

Satisfied customer.

  • Very sharp image
  • Colors very natural
  • You have to set the soundbar very high for a cinema effect
  • Ronny
  • 13 October 2024
  • Automatically translated from Dutch
6,8/10

Nice TV, but with hooks

  • To colour
  • contrast
  • Sound
  • Michel
  • 23 July 2024
  • Automatically translated from Dutch
Our expert review

Powerful contrast for a cinematic experience

  • Deep black levels with realistic colours
  • Strong contrast thanks to the XR Contrast Booster
  • Full sound through the Acoustic Surface Audio+ system

Films and series are extra immersive when I watch them on the Sony Bravia 8. Thanks to the OLED screen, I enjoy a powerful contrast with deep black levels. Combined with the impressive sound, this television is a good choice for a complete home cinema experience.

Powerful OLED screen
I am impressed by the image quality of the Sony Bravia 8. It has an OLED screen, where each pixel lights up or dims individually. This makes the screen display vibrant colours with deep black tones. Films and series look extra realistic and immersive, because I can see a lot of details even in the dark parts of the image. The XR Contrast Booster enhances this effect. Fast actions during an exciting car race are clearly and smoothly displayed thanks to the 100 hertz refresh rate. I also like this for games. When I play a racing game, the image hardly ever stutters.

Impressive sound
I am very satisfied with the sound of this television. The 5 powerful speakers of 50 watts each deliver a full and clear sound. The built-in soundbar and subwoofer provide deep bass tones and a room-filling sound. This makes me completely immersed in an exciting film. The Acoustic Surface Audio+ system makes the sound even more powerful. With this technology, the sound comes directly from the screen. This makes it feel like I'm in the middle of the action. The combination of these technologies provides an immersive sound experience, which I especially like when watching films.

User-friendly smart platform
This television uses Google TV as a smart platform. I notice that Google TV shows a clear menu of apps and content. Popular apps such as Netflix and YouTube are immediately displayed when opened. The platform also makes suggestions for films and series based on my search history. To do this, I log in with my Google account on the TV. I can easily operate the television with the compact remote control. It has a number of smart buttons, with which I navigate to apps such as Disney+ and Netflix with one push of a button. This works very quickly.

  • Doris. televisie specialist.
  • 3 September 2024
  • Automatically translated from Dutch
9,6/10

A cinema experience at home!

  • Great image quality
  • Cinema experience at home

I recently had the opportunity to test this Sony Bravia 8 and am very impressed with its performance. The installation was very easy thanks to the clear instructions and I had the television installed and working in no time. This is partly due to the accessible and user-friendly operating software and remote control.

The television also has an eco dashboard with which you can easily adjust energy-saving settings and monitor energy consumption.

Due to the vivid colors, sharp contrast and incredibly realistic details, the image quality is simply fantastic. The sound quality is also impressive. The built-in speakers provide a full, rich sound that is synchronized with the image. This combination provides a cinema experience at home. This television also does not disappoint for gamers and provides a wonderful gaming experience.

  • Steffiec
  • 16 July 2024
  • Automatically translated from Dutch
9,6/10

Top TV with good sound quality

  • Game mode
  • Google TV
  • Fast
  • Contrast can sometimes be better

I was able to test this TV together with the Sony Bravia 8.

Design
When unpacking you will already notice that this is a high-quality TV. Everything is well put together and very solid. The panel itself has nice thin screen edges which looks very sleek.

Set up
When you turn on the TV, you go through a number of options to set up the TV. This is very simple and also easy to do if you have less experience with technology.

Software
The TV runs on Google TV, which has the added value that you can use a lot of apps, such as YouTube or Spotify. If you have a Chromecast with Google TV, you will recognize it immediately. An important point is that everything works smoothly and there are no glitches.

Image
The most important thing is of course the image. I first looked up an OLED demo on YouTube and you were immediately impressed. OLED is known for its good black and color rendering and this is also reflected. However, I do recommend checking the image settings, because the contrast can sometimes be improved.

Sound
The sound is above average for a TV that is also very thin.
When I compare the sound with the soundbar, you sometimes barely notice a difference. If you are going to listen to music or watch films, it is advisable to purchase the soundbar as well, as it certainly has added value.

The soundbar also works well with the TV and is immediately recognized when the TV is turned on.

ECO functions
The TV has an ECO menu where you can, for example, set the brightness to adjust automatically and where you can set the TV to switch itself off automatically, which is very useful.

Game mode
For gaming, there is a special game mode, which provides an overlay where you can adjust the image mode and screen size, among other things. The disadvantage of a screen is sometimes the input lag, which means you only see the action on your screen later, but fortunately this TV does not suffer from this. This delay is very low.

  • Mbisschop
  • 27 July 2024
  • Automatically translated from Dutch
View all 10 reviews

Insure your television

You can select one of the Backup Plans below in your shopping cart. It will protect your brand new television against damage and/or theft.

Sony 77-inch Bravia 8 OLED 4K (2024)
  • 3-year Backup Plan
    109,00 one-time payment
  • 5-year Backup Plan
    201,00 one-time payment

Extra cashback of up to € 300 when you purchase a Sony soundbar

Extra cashback of up to € 300 when you purchase a Sony soundbar
After purchasing this television, buy a Sony soundbar within 30 days and receive...
View more information
After purchasing this television, buy a Sony soundbar within 30 days and receive a cashback up to € 300 from Sony. This promotion is valid between 1 April 2024 and 31 March 2025. You can register your promotional product for the Sony promotion until 31 May 2025. Go to the promotional Terms and Conditions (PDF) for more information.

Specifications

Product

Product number
949405
Manufacturer code
K77XR80PAEP
Brand
Sony
Warranty
2 years
Processing of your defect
At your home
Old product returned for free
Yes

Key properties

Image quality
Excellent
Screen type
OLED
Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Sharpness
4K (UHD)
Refresh rate
100 Hz
Color depth
1 billion colors (10-bit)
Recommended for television use
Optimal gaming, Stream series and movies, Watch sports optimally

Screen expanded

Quality viewing angle
Excellent
Pixel structure
RGBW
Local dimming
Yes
Type local dimming
Self-emitting
HDR support
Yes
Type of HDR
Dolby Vision, HDR10, HLG, Technicolor
Input lag
5,1 ms
QLED
No
Sony Triluminos
Yes

Smart TV

Smart TV
Yes
Smart platform type
Extensive
Smart platform
Google TV
Built-in WiFi
Yes
Bluetooth
Yes
DLNA
Yes
AirPlay
Yes
AirPlay version
AirPlay 2
Chromecast built in
Yes
Media player
Yes

Audio

Sound quality
Good
Built-in soundbar
No
Number of speakers
5
Continuous/nominal total output capacity (RMS)
56 W
Subwoofer
Yes
Sony Acoustic Surface
Yes
Dolby Atmos support
Yes

Special properties

Sleep timer
Yes
Light sensor
Yes
Teletext
Yes
Pivotable stand
No

Controls

Controlled via app
Yes
Controlled via Android app
Yes
Controlled via Apple app
Yes
Voice control
Yes

Properties for use CI+ module

CI/CI+ slot
Yes
Digital tuner
Yes
Digital video signal
Cable (DVB-C), Digitenne (DVB-T), Digitenne (DVB-T2), Satellite (DVB-S), Satellite (DVB-S2)
DVB-T Twin tuner
Yes
DVB-S Twin tuner
Yes

Ports

Antenna connector
Yes
HDMI connector
Yes
Female HDMI Type A port version
2.0b, 2.1
HDMI ARC (Audio Return Channel)
Yes
HDMI eARC
Yes
Number of HDMI connectors
4
Digital optical connector
Yes
Headphone jack
No
USB port
Yes
Component video connector
No
Composite connector
No
Network connector
Yes
RCA connector
No
SCART connector
No
VGA connector
No

Hanging the TV

VESA mount option
Yes
VESA mount
300x300mm
Including TV mount
No

Energy consumption in kilowatt-hour

Energy label
E
Energy consumption per 1000h
107 kWh
Energy consumption HDR per 1000h
142 kWh

Physical size and properties

Color
Black
Height
98,4 cm
Width
171,3 cm
Depth
3,8 cm
Weight
32,3 kg
Height including stand
101,2 cm
Width including stand
171,3 cm
Depth with stand
40,5 cm
TV stand type
2 stands
Leg stands adjustable in height
Yes
Leg stands adjustable in width
Yes
Stand height
2,8 cm
Space between adjustable leg stands
59,6 - 125,8 cm
Total weight including stand
34 kg
Year introduced
2024

Related products

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Sony Bravia XR televisions
Sony OLED TVs
Sony TVs
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This is the one

Sony 77-inch Bravia 8 OLED 4K (2024)
Sony 77-inch Bravia 8 OLED 4K (2024)
In the version: 77 inch - No soundbar
3.499,-
Less than 4 in stock, order now
59,-
  • Including television mount
119,-
In my shopping cart In my shopping cart
Sony 77-inch Bravia 8 OLED 4K (2024)
3.499,-
In my shopping cart In my shopping cart
View comparison
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