Welcome to your environment! You can order everything from your assortment with your personal budget here.

You can always return to the normal Coolblue website by clicking here.

Your outstanding budget (incl. VAT) is always visible here, so you know exactly how much you can spend.

Choose your television: 77 inch | No soundbar
Temporarily sold out
Not available in this version

Choose your television

Screen size
Screen size
Bundle contains
Choose convenience
59,-
  • Including television mount
99,-
Less than 4 in stock, order now
2.999,-
Less than 4 in stock, order now
Choose convenience
59,-
  • Including television mount
99,-
    • Free delivery to just over the doorstep of your home Live in an apartment building and don't have an elevator? We deliver up to the 4th floor. We’ll deliver the appliance to just over your home's doorstep.
    • Pick up old product We’re happy to take your old appliance with us for free when it’s ready at the front door

Similar and better products

  • Current product
  • 2.999,-
  • 3.799,-
  • 3.979,-
  • 3.259,-
  • 3.999,-
  • Excellent
  • Excellent
  • Very good
  • Excellent
  • Excellent
  • 100 Hz
  • 100 Hz
  • 100 Hz
  • 100 Hz
  • 100 Hz
  • OLED
  • OLED
  • LED-LCD
  • LED-LCD
  • OLED
  • Self-emitting
  • Self-emitting
  • Mini LED
  • Mini LED
  • Self-emitting

Product information

Key specs

Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Image quality
Excellent
Smart platform
Google TV
Refresh rate
100 Hz

Pros and cons

According to our television expert
  • Thanks to the OLED screen, you can watch true-to-life images with a powerful contrast and the deepest black levels.
  • The powerful Cognitive Processor XR makes images and sound even smoother and more realistic. The Acoustic Surface Audio+ audio system ensures that the sound comes from the screen.
  • You can't rotate the TV in the desired viewing direction.
Product Expert televisions

Description

The Sony Bravia OLED XR-77A80L (2023) shows high-contrast, realistic, and vibrant images. On the OLED screen, you see a strong contrast thanks to the individually dimmable pixels in the screen. As a result, the dark parts of the screen are truly dark and the bright images very bright. This makes it easy to see all details in the background of a dark scene. The A80L shows smooth images, thanks to the 100Hz refresh rate. The ball in a soccer game always stays clearly visible and you can see all the debris flying around during an explosion in an action movie. Thanks to the Acoustic Surface Audio + audio system, the sound comes from the screen. This way, the sound follows the movements on the screen. This makes movies and series even more immersive. You can find all your favorite apps like Netflix and YouTube on the Google TV smart platform. Here, you can effortlessly watch the content you want to watch.

The Sony XR-77A80L is very suitable for the PlayStation 5 thanks to the extra useful functions that make the experience smoother. You can connect your console via an HDMI 2.1 cable and enjoy a 100Hz refresh rate in a 4K resolution. This way, games look smooth and razor-sharp on the screen. The TV supports the Variable Refresh Rate. This function ensures the refresh rate of your TV is always the same as that of your console. This way, you never experience screen tear while gaming and you'll be a step ahead of your opponent.

The Sony Bravia OLED XR-77A80L (2023) shows high-contrast, realistic, and vibrant images. On the OLED screen, you see a strong contrast thanks to the individually dimmable pixels in the screen. As a result, the dark parts of the screen are truly dark and the bright images very bright. This makes it easy to see all details in the background of a dark scene. The A80L shows smooth images, thanks to the 100Hz refresh rate. The ball in a soccer game always stays clearly visible and you can see all the debris flying around during an explosion in an action movie. Thanks to the Acoustic Surface Audio + audio system, the sound comes from the screen. This way, the sound follows the movements on the screen. This makes movies and series even more immersive. You can find all your favorite apps like Netflix and YouTube on the Google TV smart platform. Here, you can effortlessly watch the content you want to watch.

The Sony XR-77A80L is very suitable for the PlayStation 5 thanks to the extra useful functions that make the experience smoother. You can connect your console via an HDMI 2.1 cable and enjoy a 100Hz refresh rate in a 4K resolution. This way, games look smooth and razor-sharp on the screen. The TV supports the Variable Refresh Rate. This function ensures the refresh rate of your TV is always the same as that of your console. This way, you never experience screen tear while gaming and you'll be a step ahead of your opponent.

Tips for using this product

Read our tips and find out all about how to set up your product and use it the right way.

Included by default

  • Manual (3.18 MB)
  • Remotes
  • Batteries (4x AAA)
  • Power cord
  • Leg stands

Included by default

  • Manual (3.18 MB)
  • Remotes
  • Batteries (4x AAA)
  • Power cord
  • Leg stands

Key specs

Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Image quality
Excellent
Smart platform
Google TV
Refresh rate
100 Hz

Complete your purchase

Highlighted

Visit our stores for personal advice

Get personal advice from our television experts in one of our stores.

Visit us in one of our stores for personal advice

Make an advice appointment in one of our stores and one of our television experts will help you.

Have your TV hung on the wall and set up

Choose extra services and relax while we place or mount your television in the desired spot and get it ready for use.

Reviews

Rating

27 reviews with 5 stars

9 reviews with 4 stars

0 reviews with 3 stars

0 reviews with 2 stars

0 reviews with 1 star

Rating per section

Sound quality
10,0
Gebruiksgemak
10,0
Image quality
10,0
Design
10,0
Smart tv functionaliteit
10,0

Most helpful reviews

10/10

Beautiful picture and sound

  • image
  • sound
  • remote control
  • tap on and off

Purchased the XR-55A80L Bravia TV last week.
When unpacking you immediately see what a beautiful device this is. It is stylish due to its large screen with thin black edges and is extremely thin. It fits perfectly in our living room and fits well with the rest of the decor.
The 2nd remote control is also very stylish, slim and the shortcuts to the various channels are ideal. Voice searches are also very useful.
The picture is really nice (animated movies are nicer than in the cinema), the sound is also really good.
The only point of criticism is the ticking that can be heard when turning the TV on and off.

  • Estheram
  • 1 June 2023
  • Automatically translated from Dutch
9,6/10

Top image quality, great for watching movies!

  • Very nice support from Google
  • Nice shortcut functions on the remote control
  • Quick and easy to install
  • Without a soundbar, the sound is not very good.

Great purchase, easy to install!

  • Wesley
  • 3 December 2023
  • Automatically translated from Dutch
9,2/10

Top TV for midrange price.

  • Game menu for PS5
  • 120hz 4K with HDMI 2.1 for PS5 and HDR
  • Super picture when connected to digital TV (telenet in our situation)
  • For really decent sound, you need a soundbar and subwoofer.

OLED TV with very nice colors and deep black. Really good image processing, digital TV and games really come into their own.
You can install the feet as desired, for example slightly up to place a soundbar underneath or very flat. TV can of course also be hung.
This TV has VRR (variable refresh rate) and HDR when connected with a PS4 via an HDMI 2.1.
It recognizes the type of game you are playing and optimally adjusts the image. The difference is really big compared to our 5 year old Sony OLED 4k TV.

  • Davy
  • 26 November 2023
  • Automatically translated from Dutch

Insure your television

You can select one of the Backup Plans below in your shopping cart. It will protect your brand new television against damage and/or theft.

Sony Bravia OLED XR-77A80L (2023)
  • 3-year Backup Plan
    99,00 one-time payment
  • 5-year Backup Plan
    179,00 one-time payment

Extra cashback of up to € 300 when you purchase a Sony soundbar

Extra cashback of up to € 300 when you purchase a Sony soundbar
After purchasing this television, buy a Sony soundbar within 30 days and receive...
After purchasing this television, buy a Sony soundbar within 30 days and receive a cashback up to € 300 from Sony. This promotion is valid between 1 April 2024 and 31 March 2025. You can register your promotional product for the Sony promotion until 31 May 2025. Go to the promotional Terms and Conditions (PDF) for more information.

Specifications

Product

Product number
925412
Manufacturer code
XR-77A80L
Brand
Sony
Warranty
2 years
Processing of your defect
At your home
Old product returned for free
Yes

Key properties

Image quality
Excellent
Screen type
OLED
Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Sharpness
4K (UHD)
Refresh rate
100 Hz
Color depth
1 billion colors (10-bit)
Recommended for television use
Optimal gaming, Stream series and movies, Watch sports optimally

Screen extended

Quality viewing angle
Excellent
Pixel structure
WRGB
Local dimming
Yes
Type local dimming
Self-emitting
HDR support
Yes
Type of HDR
Dolby Vision, HDR10, HLG
Input lag
16 ms
Sony Triluminos
Yes
Motionflow XR (Sony)
120

Smart TV

Smart TV
Yes
Smart platform type
Extensive
Smart platform
Google TV
Built-in WiFi
Yes
Bluetooth
Yes
DLNA
Yes
AirPlay
Yes
AirPlay version
AirPlay 2
Chromecast built in
Yes
Media player
Yes

Audio

Sound quality
Good
Built-in soundbar
No
Number of speakers
5
Continuous/nominal total output capacity (RMS)
60 W
Subwoofer
Yes
Sony Acoustic Surface
Yes
Dolby Atmos support
Yes

Special properties

Sleep timer
Yes
Light sensor
Yes
Teletext
Yes
Pivotable stand
No

Controls

Controls via app
Yes
Controlled via Android app
Yes
Controlled via Apple app
Yes
Voice control
Yes

Properties for use CI+ module

CI/CI+ slot
Yes
Digital tuner
Yes
Digital video signal
Cable (DVB-C), Digitenne (DVB-T), Digitenne (DVB-T2), Satellite (DVB-S), Satellite (DVB-S2)
DVB-T Twin tuner
Yes
DVB-S Twin tuner
Yes

Connectors

Antenna connector
Yes
HDMI connector
Yes
Female HDMI Type A port version
2.0b, 2.1
HDMI ARC (Audio Return Channel)
Yes
HDMI eARC
Yes
Number of HDMI connectors
4
Digital optical connector
Yes
Headphone jack
No
USB port
Yes
Component video connector
No
Composite connector
Yes
Network connector
Yes
RCA connector
No
SCART connector
No
VGA connector
No

Mount TV

VESA mount option
Yes
VESA mount
300x300mm
Including TV mount
No

Energy consumption in kilowatt-hour

Energy label
E
Energy consumption per 1000h
121 kWh
Energy consumption HDR per 1000h
142 kWh

Physical size and properties

Color
Black
Height
99,8 cm
Width
172,2 cm
Depth
5,4 cm
Weight
34,8 kg
Height including stand
102,7 cm
Width including stand
172,2 cm
Depth with stand
38,5 cm
TV stand type
2 stands
Leg stands adjustable in height
Yes
Leg stands adjustable in width
Yes
Stand height
7 cm
Space between adjustable leg stands
59,5 - 138,5 cm
Total weight including stand
36 kg
Year introduced
2023

This is the one

Sony Bravia OLED XR-77A80L (2023)
Sony Bravia OLED XR-77A80L (2023)
In the version: 77 inch - No soundbar
2.999,-
Less than 4 in stock, order now
59,-
  • Including television mount
99,-
Personal chat Digitalk.
You're now chatting with Coolblue customer service
This chat is closed
foo
Oeps File size is larger than 5MB. Upload a smaller file.