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  1. Televisions

LG OLED77B36LA (2023)

9,2/10 (37 reviews)
View all accessories
LG TVs
LG OLED77B36LA (2023)

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Refresh rate
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Screen type
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Type local dimming
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View full comparison

Product information

Key specs

Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Image quality
Very good
Smart platform
WebOS
Refresh rate
100 Hz
View all specifications

Pros and cons

According to our television expert
  • With to the OLED screen, you can watch realistic images with deep black levels and true-to-nature colors.
  • The 10-bit screen ensures an image with vibrant and realistic color details.
  • With AirPlay, you can easily stream photos and videos from your Apple devices to the TV.
  • This TV doesn't have an OLED Evo screen, so the screen is less bright than those of the C3 and G3 televisions.
  • Because there's no subwoofer, you can't hear the bass as well during action movies for example.
Product Expert televisions

Description

With the LG OLED77B36LA (2023), you can stream all your favorite content in lifelike image quality. The OLED screen has a powerful contrast and displays a wide color gamut. The screen consists of millions of pixels that light up or dim individually. That way, black is truly black and the TV controls the colors very accurately. You can see all the subtle color tones in HDR movies and series that way, like all the shades of blue in a clear summer sky. Most streaming apps like Netflix, Disney+, and Amazon Prime Video support HDR video, so you can watch your favorite movies and series with a realistic color representation. Have an Apple device, like an iPhone or iPad? Easily share your screen via AirPlay 2 on the TV, so you can watch a thrilling series or show your friends your vacation photos on the TV.

Like to game with a new gaming console? This LG OLED television has 4 HDMI 2.1 ports. That way, you can game in 4K resolution and with a 120Hz refresh rate. As a result, your games are razor-sharp and smooth and you won't miss a moment of the action. The VRR (Variable Refresh Rate) ensures the TV has the same refresh rate as your console, so you won't have to deal with stuttering images.

With the LG OLED77B36LA (2023), you can stream all your favorite content in lifelike image quality. The OLED screen has a powerful contrast and displays a wide color gamut. The screen consists of millions of pixels that light up or dim individually. That way, black is truly black and the TV controls the colors very accurately. You can see all the subtle color tones in HDR movies and series that way, like all the shades of blue in a clear summer sky. Most streaming apps like Netflix, Disney+, and Amazon Prime Video support HDR video, so you can watch your favorite movies and series with a realistic color representation. Have an Apple device, like an iPhone or iPad? Easily share your screen via AirPlay 2 on the TV, so you can watch a thrilling series or show your friends your vacation photos on the TV.

Like to game with a new gaming console? This LG OLED television has 4 HDMI 2.1 ports. That way, you can game in 4K resolution and with a 120Hz refresh rate. As a result, your games are razor-sharp and smooth and you won't miss a moment of the action. The VRR (Variable Refresh Rate) ensures the TV has the same refresh rate as your console, so you won't have to deal with stuttering images.

Tips for using this product

Tips for using this product

Read our tips and find out all about how to set up your product and use it the right way.

View all support

Download the manual

Download the manual (302.18 KB)

Included by default

  • Manual (302.18 KB)
  • Quick start guide
  • Magic Remote
  • Batteries (2x AA)
  • Power cable
  • Stand

Included by default

  • Quick start guide
  • Magic Remote
  • Batteries (2x AA)
  • Power cable
  • Stand

Download the manual

Download the manual (302.18 KB)

Key specs

Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Image quality
Very good
Smart platform
WebOS
Refresh rate
100 Hz
View all specifications

Complete your purchase

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Reviews

37 reviews
9,2/10 (37 reviews)

Rating

25 reviews with 5 stars

12 reviews with 4 stars

0 reviews with 3 stars

0 reviews with 2 stars

0 reviews with 1 star

Most helpful reviews

9,6/10

Highly recommended!

  • Image quality
  • Design
  • Mandatory LG account for apps.
  • Review-denise
  • 16 November 2023
  • Automatically translated from Dutch
9,2/10

Beautiful TV with a razor-sharp image

  • Color and black reproduction
  • Brightness
  • Some settings are a bit more difficult to configure
  • Cbrvr
  • 15 October 2023
  • Automatically translated from Dutch
8,4/10

Top TV in all areas!

  • Fast OS
  • Image quality
  • Rick van vliet
  • 13 October 2023
  • Automatically translated from Dutch
9,2/10

“For the real movie experience”

  • Image, contrast, colors
  • Sound
  • Postaanerik
  • 11 October 2023
  • Automatically translated from Dutch
8,8/10

Great TV for a great price

  • Service
  • Image quality
  • Not tight/close to the wall
  • Johan 69
  • 5 October 2023
  • Automatically translated from Dutch
9,6/10

Good picture and sound quality and ultra thin

  • Nice clear screen
  • Ultra thin
  • Menu obscured
  • Tiha
  • 12 October 2023
  • Automatically translated from Dutch
8,8/10

Lots of image settings

  • many settings
  • sharp image
  • attracts dust
  • Popcorn
  • 6 October 2023
  • Automatically translated from Dutch
9,6/10

Sharp image and user-friendly

  • Black is really black
  • User friendly
  • The foot is not prettiest
  • Laurens de man
  • 13 October 2023
  • Automatically translated from Dutch
9,2/10

Great TV

  • Image
  • Remote control
  • Ger
  • 13 October 2023
  • Automatically translated from Dutch
10/10

Top quality

  • beautiful image
  • easy to use
  • cannot discover
  • Essie77
  • 11 October 2023
  • Automatically translated from Dutch
9,6/10

Highly recommended!

  • Image quality
  • Design
  • Mandatory LG account for apps.

I was able to test this product for several weeks as a product tester.

The first thing I notice as soon as I turn on the television is the beautiful image quality. The colors are crystal clear with a striking contrast, beautifully deep blacks and the image is razor sharp. You can enjoy the fantastic image from all angles.
The television has a nice design and the image is only a few millimeters thick.
The television is easy to use because you work from a home page. Here you can quickly switch between apps, but also to the other products that the television has to offer. Such as screen expansion of your home workplace, connection options with your Apple product (to play photos or music, among other things) or others.
Remote control is partly traditional with the number buttons. But direct dial buttons to well-known streaming apps, a scrolling mechanism and a pointing function have also been added. The latter is so sharply adjusted that you have to get used to it, because with the slightest movement you can click a button next to it. You are not dependent on this, so if you do not like this, you can use the remote control using only the buttons.
In addition to good picture quality, the television also has beautiful sound. The volume of the television can increase considerably, but the quality does not decrease.

Two negative points we encountered during testing:
You need an account with LG to download (free) apps.
Occasionally disconnects from the Apple product.

  • Review-denise
  • 16 November 2023
  • Automatically translated from Dutch
9,2/10

Beautiful TV with a razor-sharp image

  • Color and black reproduction
  • Brightness
  • Thin edges
  • Some settings are a bit more difficult to configure

OLED; Incredibly Vivid And Profound. That's how you could describe the image of this TV. I already knew from my mobile phone that OLED is a significant advance compared to previous technologies, but to see it on such a large screen is a real plus. Just like on your phone, the contrast is enormous. Black is really black and the colors pop thanks to the brightness of your screen, no matter what angle you look from. Because the TV supports 4k, it is very clear. This also applies to the sound, which stands out in a positive way; clear and for a flat TV it has enough body. It can also be quite loud.
Compared to our old TV, this is a lot larger, but due to the narrow bezels this is almost not noticeable. The design turned out well anyway; the TV is very thin at the top, which gives you a wow feeling. However, you have to be careful when moving the TV. The supplied base is nice and solid, but not too present. You can also easily place a speaker in front of it. The remote control has also been carefully considered. It fits comfortably in the hand and, in addition to the standard buttons, contains buttons for Netflix and Amazon Prime, among others. It is also very useful that you can use the remote control as a mouse pointer, although it takes some time to find out exactly how to switch between the two. And speaking of switching gears; Switching between apps or settings is super fast. Browsing or loading the apps is done in the blink of an eye. Here you will notice that the TV has a powerful processor. In any case, everything is easy to find. In short, definitely recommended.

  • Cbrvr
  • 15 October 2023
  • Automatically translated from Dutch
8,4/10

Top TV in all areas!

  • Fast OS
  • Image quality

The LG TV has truly stunning picture and sound! Image quality is sharp, with vibrant colors and deep contrasts that bring every scene to life. The sound is impressively clear and full, giving you an immersive viewing experience without the need for external speakers. Furthermore, the operating system is extremely fast and responsive, allowing you to navigate through apps and content effortlessly. With this LG TV you really get the best out of your viewing experience and enjoy top quality image and sound, packaged in a slim and stylish design. An absolute must for any home cinema!

  • Rick van vliet
  • 13 October 2023
  • Automatically translated from Dutch
View all 37 reviews

Insure your television

You can select one of the Backup Plans below in your shopping cart. It will protect your brand new television against damage and/or theft.

LG OLED77B36LA (2023)
  • 3-year Backup Plan
    99,00 one-time payment
  • 5-year Backup Plan
    179,00 one-time payment

Specifications

Product

Product number
923589
Manufacturer code
OLED77B36LA.AEU
Brand
LG
Warranty
2 years
Processing of your defect
At your home
Old product returned for free
Yes

Key properties

Image quality
Very good
Screen type
OLED
Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Sharpness
4K (UHD)
Refresh rate
100 Hz
Color depth
1 billion colors (10-bit)
Recommended for television use
Optimal gaming, Stream series and movies, Watch sports optimally

Screen expanded

Quality viewing angle
Excellent
Pixel structure
WRGB
Local dimming
Yes
Type local dimming
Self-emitting
HDR support
Yes
Type of HDR
Dolby Vision, HDR10, HDR10+, HLG
Input lag
10 ms
Processor cores
Quad-Core (4)
LG QNED
No
LG NanoCell
No

Smart TV

Smart TV
Yes
Smart platform type
Extensive
Smart platform
WebOS
Built-in WiFi
Yes
Bluetooth
Yes
DLNA
Yes
AirPlay
Yes
AirPlay version
AirPlay 2
Chromecast built in
No
Media player
Yes

Audio

Sound quality
Good
Built-in soundbar
No
Number of speakers
2
Continuous/nominal total output capacity (RMS)
20 W
Subwoofer
No
Dolby Atmos support
Yes

Options

Sleep timer
Yes
Light sensor
Yes
Teletext
Yes
Pivotable stand
No

Controls

Controlled via app
Yes
Controlled via Android app
Yes
Controlled via Apple app
Yes
LG Magic Remote
Yes
Voice control
Yes

Properties for use CI+ module

CI/CI+ slot
Yes
Digital tuner
Yes
Digital video signal
Cable (DVB-C), Digitenne (DVB-T), Digitenne (DVB-T2), Satellite (DVB-S), Satellite (DVB-S2)
DVB-T Twin tuner
No
DVB-S Twin tuner
No

Ports

Antenna connector
Yes
HDMI connector
Yes
Female HDMI Type A port version
2.1
HDMI ARC (Audio Return Channel)
Yes
HDMI eARC
Yes
Number of HDMI connectors
4
Digital optical connector
Yes
Headphone jack
Yes
USB port
Yes
Component video connector
No
Composite connector
No
Network connector
Yes
RCA connector
No
SCART connector
No
VGA connector
No

Hanging the TV

VESA mount option
Yes
VESA mount
400x200mm
Including TV mount
No

Power supply

Energy label
F
Energy consumption per 1000h
131 kWh
Energy consumption HDR per 1000h
219 kWh

Physical properties

Color
Silver
Height
99,2 cm
Width
172,3 cm
Depth
5,53 cm
Weight
26,7 kg
Height including stand
104,3 cm
Width including stand
172,3 cm
Depth with stand
27 cm
TV stand type
1 stand
Leg stands adjustable in height
No
Leg stands adjustable in width
No
Width stand
74,9 cm
Stand height
5,1 cm
Total weight including stand
30 kg
Year introduced
2023

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LG OLED77B36LA (2023)
LG OLED77B36LA (2023)
2.719,-
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