Welcome to your environment! You can order everything from your assortment with your personal budget here.

You can always return to the normal Coolblue website by clicking here.

Your outstanding budget (incl. VAT) is always visible here, so you know exactly how much you can spend.

Coolblue home
View all categories
BusinessStoresCustomer Service
Back
  1. Televisions

LG OLED77G36LA (2023)

8,9/10 (4 reviews)
View all accessories
LG TVs
LG OLED77G36LA (2023)

Never available again

View alternatives below View alternatives in the sidebar
Similar televisions
Best option for you
LG OLED83G45LW (2024)
53 reviews
  • 83 inches
  • webOS
  • Sound quality: good
  • Viewing distance: more than 4m
  • No swivel stand
5.499,-
Delivered tomorrow
LG OLED83G36LA (2023)
40 reviews
  • 4K (UHD)
  • Smart TV: webOS
  • 100Hz
4.609,-
Delivered tomorrow
View all LG OLED G series TVs

Similar and better products

  • Current product
  • 4.329,-
  • 5.499,-
  • 4.609,-
  • Retail price 7.299,- 5.119,-
Image quality
  • Very good
  • Very good
  • Very good
  • Very good
Refresh rate
  • 100 Hz
  • 100 Hz
  • 100 Hz
  • 100 Hz
Sharpness
  • 4K (UHD)
  • 4K (UHD)
  • 4K (UHD)
  • 4K (UHD)
Color depth
  • 1 billion colors (10-bit)
  • 1 billion colors (10-bit)
  • 1 billion colors (10-bit)
  • 1 billion colors (10-bit)
View full comparison

Product information

Key specs

Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Image quality
Very good
Smart platform
WebOS
Refresh rate
100 Hz
View all specifications

Pros and cons

According to our television expert
  • You can watch images with a high brightness and powerful contrast with the OLED Evo screen.
  • The 10-bit screen ensures an image with vibrant and realistic color details.
  • With the included wall mount, this slim TV hangs tight to the wall.
  • This TV doesn't have leg stands, so you can't place it on a TV cabinet.
Product Expert televisions

Description

With this LG OLED77G36LA (2023), you get a stylish TV with impressive image quality. The OLED Evo screen has millions of pixels that individually light up and dim. This way, the TV manages colors very precisely and pixels turn off in dark parts of the screen. So, you can enjoy a realistic and powerful contrast. The screen is brighter than regular OLED televisions. You enjoy a wider color gamut as a result, so you can see all color details clearly. Thanks to this high brightness, you're also less bothered by reflections on the screen. So, you can comfortably watch your favorite series in a bright room during the day. With the included wall mount, you can hang this TV tight to the wall. There's barely any space between the wall and your television. That way, this LG OLED TV is a beautifully designed addition to your interior that stands out.

With this LG OLED77G36LA (2023), you get a stylish TV with impressive image quality. The OLED Evo screen has millions of pixels that individually light up and dim. This way, the TV manages colors very precisely and pixels turn off in dark parts of the screen. So, you can enjoy a realistic and powerful contrast. The screen is brighter than regular OLED televisions. You enjoy a wider color gamut as a result, so you can see all color details clearly. Thanks to this high brightness, you're also less bothered by reflections on the screen. So, you can comfortably watch your favorite series in a bright room during the day. With the included wall mount, you can hang this TV tight to the wall. There's barely any space between the wall and your television. That way, this LG OLED TV is a beautifully designed addition to your interior that stands out.

Tips for using this product

Tips for using this product

Read our tips and find out all about how to set up your product and use it the right way.

View all support

Included by default

  • Manual
  • Quick start guide
  • Wall mount
  • Magic Remote
  • Batteries (2x AA)
  • Power cord

Included by default

  • Quick start guide
  • Wall mount
  • Magic Remote
  • Batteries (2x AA)
  • Power cord

Key specs

Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Image quality
Very good
Smart platform
WebOS
Refresh rate
100 Hz
View all specifications

Complete your purchase

Highlighted

Visit our stores for personal advice
Get personal advice from our television experts in one of our stores.

Visit us in one of our stores for personal advice

Make an advice appointment in one of our stores and one of our television experts will help you.

Have your TV hung on the wall and set up
Choose extra services and relax while we place or mount your television in the desired spot and get it ready for use.

Reviews

4 reviews
8,9/10 (4 reviews)

Rating

2 reviews with 5 stars

2 reviews with 4 stars

0 reviews with 3 stars

0 reviews with 2 stars

0 reviews with 1 star

Rating per section

Sound quality
8,0
Image quality
10,0
Design
10,0

Most helpful reviews

8,4/10

Super nice image and beautiful appearance

  • Beautiful image
  • Super flat on the wall with supplied bracket
  • WebOS is mediocre
  • Ruben
  • 25 September 2023
  • Automatically translated from Dutch
10/10

Very nice tv

  • Felipe
  • 24 January 2024
8,0/10

Top TV

  • Docteur maes
  • 25 April 2023
9,2/10

beautiful device, well done guys

  • ease of use
  • beautiful image
  • you cannot install bev VRTmax!
  • Eddy
  • 1 May 2023
  • Automatically translated from Dutch
8,4/10

Super nice image and beautiful appearance

  • Beautiful image
  • Super flat on the wall with supplied bracket
  • Built-in Apple Airplay
  • WebOS is mediocre

After the first device was returned (it was 'ticking' due to the heat), we are very happy with this new LG OLED. Very nice image and we even lowered the brightness. WEBOS is not my favorite smartTV environment but it works, we actually do everything via an external Apple TV.

  • Ruben
  • 25 September 2023
  • Automatically translated from Dutch
10/10

Very nice tv

Image is fantastic. Easy to set up

  • Felipe
  • 24 January 2024
8,0/10

Top TV

Great image, sound not so good

  • Docteur maes
  • 25 April 2023
View all 4 reviews

Insure your television

You can select one of the Backup Plans below in your shopping cart. It will protect your brand new television against damage and/or theft.

LG OLED77G36LA (2023)
  • 3-year Backup Plan
    109,00 one-time payment
  • 5-year Backup Plan
    201,00 one-time payment

Specifications

Product

Product number
923587
Manufacturer code
OLED77G36LA.AEU
Brand
LG
Warranty
2 years
Processing of your defect
At your home
Old product returned for free
Yes

Key properties

Image quality
Very good
Screen type
OLED
Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Sharpness
4K (UHD)
Refresh rate
100 Hz
Color depth
1 billion colors (10-bit)
Recommended for television use
Optimal gaming, Stream series and movies, Watch sports optimally

Screen expanded

Quality viewing angle
Excellent
Pixel structure
WRGB
Local dimming
Yes
Type local dimming
Self-emitting
HDR support
Yes
Type of HDR
Dolby Vision, HDR10, HDR10+, HLG
Input lag
9 ms
Processor cores
Quad-Core (4)
LG QNED
No
LG NanoCell
No

Smart TV

Smart TV
Yes
Smart platform type
Extensive
Smart platform
WebOS
Built-in WiFi
Yes
Bluetooth
Yes
DLNA
Yes
AirPlay
Yes
AirPlay version
AirPlay 2
Chromecast built in
No
Media player
Yes

Audio

Sound quality
Good
Built-in soundbar
No
Number of speakers
6
Continuous/nominal total output capacity (RMS)
60 W
Subwoofer
Yes
Dolby Atmos support
Yes

Special properties

Sleep timer
Yes
Light sensor
Yes
Teletext
Yes
Pivotable stand
No

Controls

Controlled via app
Yes
Controlled via Android app
Yes
Controlled via Apple app
Yes
LG Magic Remote
Yes
Voice control
Yes

Properties for use CI+ module

CI/CI+ slot
Yes
Digital tuner
Yes
Digital video signal
Cable (DVB-C), Digitenne (DVB-T), Digitenne (DVB-T2), Satellite (DVB-S), Satellite (DVB-S2)
DVB-T Twin tuner
No
DVB-S Twin tuner
No

Ports

Antenna connector
Yes
HDMI connector
Yes
Female HDMI Type A port version
2.1
HDMI ARC (Audio Return Channel)
Yes
HDMI eARC
Yes
Number of HDMI connectors
4
Digital optical connector
Yes
Headphone jack
Yes
USB port
Yes
Component video connector
No
Composite connector
No
Network connector
Yes
RCA connector
No
SCART connector
No
VGA connector
No

Hanging the TV

VESA mount option
Yes
VESA mount
300x300mm
Including TV mount
Yes

Energy consumption in kilowatt-hour

Energy label
F
Energy consumption per 1000h
124 kWh
Energy consumption HDR per 1000h
304 kWh

Physical size and properties

Color
Silver
Height
98,2 cm
Width
171,2 cm
Depth
2,48 cm
Weight
36,8 kg
Height including stand
98,2 cm
Width including stand
171,2 cm
Depth with stand
2,48 cm
TV stand type
No stand
Leg stands adjustable in height
No
Leg stands adjustable in width
No
Stand height
0 cm
Total weight including stand
36,8 kg
Year introduced
2023

Related products

Related products

LG OLED G series TVs
LG OLED TVs
LG TVs
Extra large TVs
All Televisions
LG OLED77G36LA (2023)
LG OLED77G36LA (2023)
4.329,-
View comparison
Personal chat Digitalk.
Oops, something went wrong.
Click here to try again.
You're now chatting with Coolblue customer service
This chat is closed
foo
Oeps File size is larger than 5MB. Upload a smaller file.