5 reasons to choose Apple
1. Continuity: the Apple ecosystem
The devices from Apple work together seamlessly. A photo I've made with my Apple iPhone appears on the screen of my Apple MacBook right away. I don't need any cables or extra actions for that. And if I set a reminder on my iMac while I'm working, I get a pop-up notification on my Apple iPhone later on. These examples of the 'Apple ecosystem' make it an attractive choice to purchase more Apple products.
2. Security: privacy
Apple ensures that all my information remains private. It doesn't harvest data and send to advertisers and other organisations. This way, I am the only one that knows where I get my cup of coffee in the morning, who I call before I go to bed, or how high my heart rate is when I'm cycling.
3. Software: always up-to-date
New software updates are also available for older Apple models. That means my uncle and his 4-year-old iPhone also benefit from the advantages of a new operating system.
4. Consistency: user-friendly
If I know how to operate an iPhone, I also know how to navigate an iPad. The settings of the devices are about the same and you'll find many functions in the same places. This makes it easy to get used to a new device. Applications like email and text processing programs work the same way on both devices. Aside from that, the odds are you can use a purchase on every single on of your devices, such as the Apple service Apple Pay.
5. Design: professional appearance
Apple products can be recognized by the iconic Apple design. The designs often use aluminum and glass and the colors Space Gray and Silver are a staple. If I have more products from Apple, everything fits together looks-wise and my workplace has a professional appearance.