Apple launch updates and product information
All new Apple products
| Pre-order start | Available from | From price | |
|---|---|---|---|
| Apple iPhone 16 (Plus) | Friday 13 September, 14:00 | Friday 20 September | € 969 (iPhone 16) / € 1119 (iPhone 16 Plus) |
| Apple iPhone 16 Pro (Max) | Friday 13 September, 14:00 | Friday 20 September | € 1229 (iPhone 16 Pro) / € 1479 (iPhone 16 Pro Max) |
| Apple Watch Series 10 | Tuesday 10 September, 13:00 | Friday 20 September | € 449 |
| Apple Watch Ultra 2 Satin Black | Tuesday 10 September, 13:00 | Friday 20 September | € 899 |
| Apple AirPods 4 | Tuesday 10 September | Friday 20 September | € 149 / € 199 (with active noise cancelling) |
How do I order the new products?
You can pre-order your new iPhone 16 online from Friday 13 September, 14:00. The pre-order lasts until Thursday 19 September, 23:59. We expect the new devices to sell out quickly. If you order during the pre-order period, you’ll receive your iPhone 16 on the release day: Friday 20 September. You can only pre-order online, not in the store or via the customer service. The Apple Watch Series 10, Apple Watch Ultra 2 Satin Black, and AirPods 4 can be ordered from Tuesday 10 September.
Apple iPhone 16 and 16 Plus
The Apple iPhone 16 series has a few important innovations. With the new buttons, you can open your favorite app or quickly take a photo or video with one click. Thanks to the new A18 processor, you can open apps incredibly fast. Even the most demanding apps, such as video editing apps and games, work without delays. In addition, you can use AI functions in the future. It's not clear when those will come to Europe yet. The iPhone 16 is compact and fits in your pocket, while the iPhone 16 Plus has a large screen.
Apple iPhone 16 Pro and 16 Pro Max
The iPhone 16 Pro and Pro Max are the iPhone models with the most extensive functions. For example, they have an extra camera lens. You can zoom in 5 times with that lens, without your photos becoming less sharp. The ProMotion screen refreshes more often. If you're scrolling or gaming, it'll look smoother and the iPhone 16 Pro (Max) feels faster. The iPhone 16 Pro is the smaller 6.3-inch model, which fits in your pocket. On the iPhone 16 Pro Max, the largest iPhone to date, you can see every detail of movies and games.
Apple Watch Series 10
The Apple Watch Series 10 got a new look for the first time since the Apple Watch Series 7. The Apple Watch Series 10 is larger than Apple Watch 9, it now measures 46 millimeters. The black bezel around the screen is very thin. This means that the screen is almost as big as the watch itself. The corners of the watch are rounded. This means that you can always see your screen clearly, even when you look at it from an angle. The watch case is made of aluminum and it'll be available in the colors black, rose gold, and silver. A titanium version will also be available.
New color Apple Watch Ultra 2
Apple announced a new color of Apple Watch Ultra 2. The large Apple Watch Ultra 2 is now also available in Black Titanium. The new color also includes a new watch strap. With the Titanium Milanese Loop watch strap, you can complete the luxurious design of the new version. The water-resistant and dustproof Apple Watch Ultra 2 can take hit. You can use it for any sport without having to worry.
Apple AirPods 4
The Apple AirPods 4 Active Noise Cancelling and Apple AirPods 4 are new earbuds by Apple. These earbuds have an improved fit. The AirPods 4 Active Noise Cancelling also have noise canceling and you can easily find them thanks to the built-in speakers. You can listen to up to 30 hours of music on a full charge. You can listen to music for a long time without any worries.
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