I'm born with natural curls but not the nice type of curls, it's just freezy, messy, hard to maintain and would take away any radiant from your face. People born with similar hair type will know how I feel and what I'm trying to express. I've been a regular hair straightening customer for close to 20 yrs now, but when the straightening starts to wear out, I wouldn't even dare to walk out of my apartment door after every hair wash, because I would look like a crazy woman or you would call me the lion king :-/ unless I spend 20 min to first blow dry and then another 30 mins to flat iron every layer of my hair (otherwise it would look very uneven)... which I seriously do not have that kind of time. Now with this comb, I just need to spend 5-10 mins after blow dry, comb away the freezy parts, it's not 100% as flat as the result of a flat iron, but that's exactly what leaves you the little easiness of not having to do each and every strand of your hair and wouldn't look uneven, and I'm good to go immediately! Not 100% perfect but I can walk out of the door as a happy person. I'm happy with the product and glad that I've bought it.