Apple iPhone

Q: How do I trade in my old smartphone for a new iPhone?

With our upgrade service\, you can easily hand in your old smartphone in the store. You'll then receive a discount on your new iPhone. How high the discount is\, depends on the state and model of your smartphone. You can easily calculate the trade-in value in the Coolblue App\, which recognizes your smartphone. Open or download the app. When you scroll down on the homepage\, you'll see an estimate of the trade-in value. Indicate whether you're handing in your old device when ordering online or buy the device in the store.

Q: How do I transfer data from my old smartphone to my new iPhone?

Before you can start using your new iPhone\, you first have to transfer the data from your old smartphone to your new one. In our article we explain step-by-step how you can do this quickly and easily.

Q: How long does my new Apple iPhone last?

At Coolblue\, we look at the expected amount of large software updates. After the launch of a new iPhone model\, the device will receive at least 5 large annual iOS updates. This means the iPhone 16 series will last until 2029. If your iPhone isn't suitable for the newest iOS version\, you'll no longer receive updates. You can still use the device\, but your iPhone is less secure and some apps will no longer work.

All Apple iPhone models

All iPhone promotions

Apple iPhone 16

Apple iPhone 15

Apple iPhone 14

Apple iPhone 13

Ordered before 23:59, delivered tomorrow for free

Free exchange

19 stores

Ordered before 23:59, delivered tomorrow for free

Discover the difference in size

Temporarily up to € 60 extra trade-in value on iPhone

You temporarily receive extra trade-in value when you trade in your old smartphone for a new iPhone. This amount is added to the regular trade-in value. After you receive your new iPhone, you can trade in your old smartphone for 30 days. You can only do this in one of our stores.

iPhone 16e, 16 Plus, 16 Pro, and 16 Pro Max

€ 60 extra trade-in value
Duration: 10 March 2025 to 30 March 2025

iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max

€ 35 extra trade-in value
Duration: 1 January 2025 to 30 March 2025

View all iPhone models with extra trade-in value

Keep this in mind when choosing your iPhone

Size

Would you prefer a small iPhone that easily fits in your pocket? Choose a starter model iPhone like the iPhone 16 or 15, or a Pro model. Do you watch a lot of movies and series or do you regularly play games that you want to see all the details of? Go for a larger Plus or Pro Max model.

Storage capacity

Choose at least 256GB storage space. That way, you don't have to keep deleting apps and other files to create space. We recommend 512GB for Pro and Pro Max models. Because you often take photos and use the most demanding apps and games with these devices, your storage fills up faster.

Battery life

The Apple iPhone 16 Pro Max has the best battery life of all iPhone models. Other Pro Max models also perform well and often last 1 or multiple more hours than the Plus and Pro models. The starter models like the iPhone 16 and 15 have the shortest battery life. If you often use them during the day, you won't reach the end of the day without charging it.

Trade in your old smartphone for a discount

Step 1: calculate the trade-in value

Open the Coolblue App or install it if you don't have the app yet. The app recognizes your smartphone, so you can see the trade-in value on the homepage. Or you can look for your device below to see the trade-in value.

Discover the trade-in value of your smartphone

Step 2: buy your new Apple iPhone

Pick a new Apple iPhone on our website and get it delivered to your home. Transfer all data from your old smartphone to your new iPhone.

Step 3: trade in your old smartphone

Go to the store with your old device. The expert then decides the definitive trade-in value there. You'll receive this amount as a discount.

Prepare your smartphone for a trade-in

Apple in our stores

Follow an Apple demonstration

Our experts take you with them in the world of Apple during short group demonstrations. They'll show you the camera functions of the iPhone, demonstrate how to work efficiently on a Mac, or help you with the setup of your new Apple Watch. Do you have a specific question? Please let them know.

Experience the Apple shop-in-shop

In our shop-in-shop in Rotterdam Alexandrium and Groningen, you can find everything from iMac and iPad models and from iPhone to MagSafe products. There's a special area in the shop-in-shop where you can test the great advantages of the Apple ecosystem. Our Apple-trained experts are happy to help you on your way.

Choose the right accessories

You get the most out of your new iPhone with the right accessories. Keep your device like new longer with a sturdy case. Always buy the right fast charger, so you can fast charge your iPhone. Our experts help you choose the right accessories.

Frequently asked questions

What's the delivery time of the Apple iPhone?

If the device is in stock and you place your order before 23:59, you'll receive your new iPhone the next day. Is the device sold out? We don't know yet when we'll get new stock. Calling or emailing our customer service or stores won't help. Register via our 'Keep me updated' button on the product page, we'll let you know when it's back in stock.

How much storage do i need?

You can't expand the storage of an iPhone with a memory card. That's why you should think about what you're going to use your new iPhone for. A capacity of 256GB is sufficient for the average user. You have enough space for your apps, photos, and other files. Do you want more space and store everything on your iPhone? Choose at least 512GB storage.

How do you choose the right storage capacity

Which iPhone is suitable for me?

Looking for the best and latest model? Choose the Apple iPhone 16 Pro or Pro Max. With this superfast iPhone, you can always take nice photos even when you zoom in. The iPhone 16 Pro is compact and fits in your pocket. On the large screen of the iPhone 16 Pro Max, you can comfortably watch videos. The iPhone 16 and iPhone 16 Plus are slightly more affordable, but don't have a zoom lens and the screen isn't as good.

Discover which iPhone suits you

How do I trade in my old smartphone for a new iPhone?

With our upgrade service, you can easily hand in your old smartphone in the store. You'll then receive a discount on your new iPhone. How high the discount is, depends on the state and model of your smartphone. You can easily calculate the trade-in value in the Coolblue App, which recognizes your smartphone. Open or download the app. When you scroll down on the homepage, you'll see an estimate of the trade-in value. Indicate whether you're handing in your old device when ordering online or buy the device in the store.

Read everything on iPhone Upgrade

How do I transfer data from my old smartphone to my new iPhone?

Before you can start using your new iPhone, you first have to transfer the data from your old smartphone to your new one. In our article we explain step-by-step how you can do this quickly and easily.

How do you transfer data to your new iPhone?

How long does my new Apple iPhone last?

At Coolblue, we look at the expected amount of large software updates. After the launch of a new iPhone model, the device will receive at least 5 large annual iOS updates. This means the iPhone 16 series will last until 2029. If your iPhone isn't suitable for the newest iOS version, you'll no longer receive updates. You can still use the device, but your iPhone is less secure and some apps will no longer work.