Written by Rowan 12 November 2024 16:00

What's Apple Intelligence?

Apple Intelligence is the name Apple gave to the new AI functions on Apple devices. Thanks to artificial intelligence, your device will help you write texts and create images. Due to strict EU regulations, AI functions will only come to Europe in 2025. We'll tell you all about Apple AI.

AI in the EU
Write
Create images
Siri
Privacy
Which devices?

When will Apple Intelligence come to Europe?

Apple has announced that Apple Intelligence functions will come to the EU in April 2025. That's because the EU has stricter regulations for digital security and privacy than other countries. This means Apple has to make certain adjustments before Apple Intelligence can be introduced here.

Write smart texts

Do you often write texts on your iPhone, iPad, or Mac? Apple Intelligence makes this even easier. AI helps you summarize long texts, for example. That way, you get to the heart of the story faster. AI also helps you find the right words when you can't yourself. Want to transcribe an audio recording? AI does it for you. In addition, AI ensures that you only get the most important notifications. This ensures that you won't get distracted unnecessarily.

View Apple MacBook

Create your own unique images

With AI, you can turn every description, photo, or sketch into a unique image. You can then easily adjust this image to your liking in the Image Playground app. Apple also presents Genmoji: the emoji you can design yourself, based on a description or photo. Do you like to be creative and don't want AI to do all the work? Make a rough sketch of your idea and AI will finish it for you. Use the Image Wand in the Notes app for this.

View the Apple iPad

Ask Siri

Siri is the digital Apple assistant and has been available for some time. Thanks to Apple Intelligence, Siri knows even more and can help you with your questions even better. The update gives Siri a different look. The edge of your device lights up when Siri appears, and you can know type questions. That way, you don't always have to speak when you want to know something. In addition, Siri is smarter now. Say 'Forward this Coolblue article to Rowan' while reading this article, for example

View the Apple iPhone

Protect your privacy with Private Cloud Compute

When you use AI functions, your device needs certain information. Thanks to Private Cloud Compute, you can be sure that your information remains secure. This system ensures that Apple can never store or publish your personal information. So you don't have to worry about your privacy while enjoying the advantages of AI.

How do you secure your Apple devices?

Which devices will Apple Intelligence be available on?

AI stands for Artificial Intelligence. Apple Intelligence is part of the new software updates for the Apple iPhone, iPad, and Mac. Keep in mind that not all iPhone, iPad, and Mac models get these updates. You can install the new software on the following models: